We didn’t like the idea of being called "Spoon".
Sat in a dimly lit room above a pub with a few friends, we (Howard & Candice) were trying to concoct a name that would stick; something unique. But we wanted to avoid being called something arbitrary tired or cliched. We were going round in circles. Someone, said “why don’t you use a name?”. Great idea, except Sweezy & Stephenson doesn’t really have the ring or vibe we’re going for. We settled on Aston & Magill, as there is a story there, Aston being Howard’s middle name, and Magill Candice’s maiden name. We liked keeping the family connection, that was that, now all we needed was a shop.
Work for food not for money.
Aston & Magill was born half out of circumstance, half out of following a seeming pipe dream and an attitude of “why the hell not”. Howard being an ex-Lehmans-brother’s-city-slicker fed up with that life, and wanting to have a shot at doing something that you love. Something with food perhaps. Have his cake and eat it, work, and love life, now that’s a crazy idea. Candice had already found a place, being out of work for a while, raising kids, and now was the time to get back to work, but not to the grind of the old job, something new and exciting. Howard and Candice being old friends, they new each other well and decided to go into business.
Once the bonus came through for Howard that was that, April - hand in notice, May - left current job, June - in. The question now was how do you run a successful kitchen and cafe with the retail experience of a 15 year old boy who worked in a furniture shop in Macclesfield? September 2010 - open, learn as you go and worry about the rest later.
Eggs where a hurdle.